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WELCOME TO A PLANT-BASED FAMILY

Natural hair care from Sweden.

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OUR BRUSHING TECHNOLOGY

Brush your way to your best hair

What do our customers say?

Hair Elixir

Best hair oil I've tried! You need very little product compared to other oils. I also like that it has a pump and not a pipette, so the bottle doesn't get messy when you use it. A big plus is that it is made from, among other things, algae and oats, which are much more environmentally friendly than, for example, argan seeds. It also smells divine! ❤️

Lovisa
Shampoo Mint & Coconut

Good shampoo that cleans without drying out or irritating my scalp. Even though it moisturizes, I find that my hair stays fresh for three days. I have thick, straight hair that tends to be heavy and flat. This shampoo suits my hair and also soothes my itchy scalp.

Teresa
Fluffy Hair Wax

I have been using Fluffy for years and it is a product I absolutely do not want to be without. It gives my hair hold and makes it easy to quickly fix my hair. Recommended!

Annette
Happy Massage Brush Original

I lost a lot of hair due to post covid and a bad thyroid. And stumbled onto this page and read about the brush and the circulation it can contribute to the scalp. I have noticed that I lose less hair since I started brushing every night and that my hair is less static. Will be exciting to see results after a few months of use. So glad I ordered it.

Mirella
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Is plant-based hair care new to you?

Our Starter Kit

Our starter kit is perfect for those who want to transition from traditional hair care to natural as the kit contains everything you need to create good hair health.

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We are Herbhub

A Swedish, natural and plant-based hair care brand developed by hairdressers 🌱

In 2021, we launched Herbhub – a natural brand with experiments in the background and experienced chemists who helped us find the right ingredients. A brand from shampoo to color. Everything a hairdresser needs to work plant-based!

We have developed four hair care routines consisting of shampoo, conditioner, leave-in conditioner (Gojs) and moisturizing spray. Each routine contains its own combination of herbal decoctions and oils to moisturize, re-grease and nourish your hair.